REAL ESTATE TIPS...Home Selling Mistakes to Avoid

by Courtney Soinski

Do you ever find yourself completely overwhelmed by real estate advice from every direction on how to stage, market, negotiate, and ultimately sell your home?  With all the information we see on a daily basis, it’s easy to overlook to most important details.

Avoid these traps to get the best offer with the highest value, and take the stress out of selling your home.

1. Online-only Marketing. 

Don’t drown in the world wide sea of online data!  With the overload of information that is force fed to us every day, it’s important that everyone sees your home everywhere.  Advertising your home in print makes you stand out locally.  At The Real Estate Book, our magazines even use QR and text codes that instantly connect home shoppers to your home listing on their mobile phones.  You’ll reach home buyers where they live, shop, work and play.  Ask your agent about advertising opportunities with The Real Estate Book in your area!

2. Poor Pricing. 

No matter what they’re buying, it is not a surprise that consumers want the most bang for their buck.  Home buyers tend to stay away from overly high prices and are drawn to the homes that are priced competitively.  However, if the price is too low, buyers will wonder if there is something wrong with the property.  Make sure you research your competition and consult with your real estate agent before deciding on a price.

3. Hovering. 

Although you may want to stick around during a showing, it may not be the best idea.  There is definitely an emotional aspect when selling your home, so hovering while a potential buyer is touring your home may make it difficult for them to envision the home as theirs, and may feel uncomfortable or that they’re intruding on your space.  Take a breather and go run some errands while your real estate agent does the work.

4. Clutter Inside & Out. 

First impressions are everything, and the first thing that buyers will see is your home’s exterior.  Have a well-kept yard, clean driveway and overall curb appeal, which will increase the likelihood that buyers will want to see more.  Now for the interior . . . Make sure your home is absolutely free of all clutter – it should be clean and sparkling!  Help buyers imagine their own things in your home by stashing personal items, including photos and mementos.

5. Lack of Appealing Photos.

Before a buyer even thinks about contacting a real estate agent or coming to see a house to buy, they “pre-shop” online.  Be sure to provide photographs that frame your house and its amenities to sell. Capture full rooms that are well lit and don’t even think about including pictures of cluttered messy spaces!  Home buyers want to see what your home has to offer, and be able to visualize themselves living there.

As you go through the home selling process, avoid these traps to get the best offer quickly.  Remember that your real estate agent is more than happy to answer any of your questions and provide the most valuable help possible.  Be sure to always take advantage of all your resources.

Good luck and happy selling!