5 Ways the Internet is the Wild Wild West – And How REALTORS® Can Tame It

REAL ESTATE (Agent) TIPS

5 Ways the Internet is the Wild Wild West – And How REALTORS® Can Tame It

It’s hard to remember life before the Internet. Can you imagine trying to determine a store’s hours without doing a quick search, or figuring out the temperature at which roasted pork is fully cooked? From shopping to news gathering to searching for real estate trends, the Internet has truly changed our lives.

At the same time, there is so much unsubstantiated information circulating that it’s hard to determine what is good, solid information. And that can be challenging for consumers – and professionals.

Here are five ways that the Internet is the Wild, Wild West – and what you can do about it.

1. It’s confusing. There are millions of websites on the Internet today – more than 271 million to be exact! Whether it’s a bakery or a bank, all websites utilize the same handful of domain names – such as .com, .net or .org. As a result, you don’t always know where you are going when you type a Web address.

2. It’s expensive. Short or common name Web addresses are tough to come by and can cost big bucks. Premium pricing for popular domain names can run from hundreds to thousands of dollars.  Then there are the “cybersquatters” who buy Web addresses and try to sell them for several times the amount for which they were purchased.

3. It’s difficult to establish your identity. With so many .com names already claimed, REALTORS® often find they have to settle for a Web address that doesn’t immediately offer name recognition or identify what they do.

4. It’s impossible to verify. Anyone can claim .com, .net and other top-level domains. It’s impossible for consumers to know “who’s who” online since anyone can say anything!

5. It’s hard to tell who is professional. Consumers are looking for trustworthy real estate professionals, but they can’t easily assess that. What they seek is a REALTOR®, who is a member of the NATIONAL ASSOCIATION OF REALTORS® and follows a strict code of ethics.

                       BECOME A CALIFORNIA REAL ESTATE AGENT. CLICK LINK BELOW...
                                     HTTP://WWW.REALESTATELICENSE-CA.COM