Tuesday, February 24, 2015

REAL ESTATE NEWS...Despite Recovery, Many Find Home Loans Still Hard To Get


A realty sign hangs in front of a home for sale in Orlando, Fla. Housing advocates say banks, stung by the housing crisis and its fallout, remain reluctant to lend.
A realty sign hangs in front of a home for sale in Orlando, Fla. Housing advocates say banks, stung by the housing crisis and its fallout, remain reluctant to lend.
John Raoux/AP
It's been seven years since the housing crash. The housing market and the economy are both recovering. But housing advocates say you still have to have a near perfect credit score to get a loan from a major bank.
At first look, it seems like the trouble in the housing market has quieted down. There are fewer foreclosures. Home prices have stabilized and risen. But, as any parent with young kids will tell you, when things get too quiet that can be a bad sign.
Mike Calhoun, the president of the Center for Responsible Lending, says that's basically what's going on here.
"This has been a quiet disaster," he says. "Average families are unable to get home loans. That includes everyone from new households. It includes people who lost their job through the recession and [are] trying to get back into homeownership now that they're back on their feet and should qualify for mortgages."

And Calhoun says there are a lot of people like that who can't qualify for home loans because of overly tight lending standards.
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"That is pushing more than a million people a year out of being able to get a home loan," he says.
One measuring stick that Calhoun is using is credit scores. He notes that most home loans made by banks and other lenders are routed through the mortgage giants Fannie Mae and Freddie Mac. Fannie and Freddie are a key gateway that loans have to pass through to get approved and guaranteed. And Calhoun says the average credit score for borrowers who get those loans is now around 750.
"To put that in perspective, the average American household has a credit score of under 700," he says.
Calhoun says before the housing bubble the average credit score for people getting home loans was around 700, so many average Americans could qualify.
Why do people need credit scores that are so much higher today?
"I think it is preventing people from getting into homeownership, but it is not a function of Fannie and Freddie's credit box being too narrow," says Mel Watt, the director of the Federal Housing Finance Agency, which oversees Fannie Mae and Freddie Mac. "It's the function of lenders being unwilling to lend."
Watt is saying the loan requirements imposed by Fannie and Freddie are not overly restrictive.
Some housing advocates would like them loosened up a bit more. Conservative watchdogs say no. They say government policies went too far promoting homeownership in the past.
Watt says he's striving to strike the right balance. But in any case, he says at this point the real bottleneck is with the banks.
"The challenge is to get lenders to make loans," Watt says.
Calhoun says JPMorgan Chase and Bank of America in particular have pulled back sharply on mortgage lending. Both banks declined interviews. Both have been hit withmultibillion-dollar settlements over loans that went bad.
David Stevens, CEO of the Mortgage Bankers Association, says in recent years some banks have been lending more. But, he says, "the larger banks paid an extraordinary amount of money in settlements and fines and those that dealt with the most amount of punitive response have greater trepidation. They're trying to make certain that that never happens again."
Watt says the banks don't need to be so nervous. His agency recently worked with Fannie and Freddie to spell out more clearly how lenders can avoid legal trouble and make more loans.

REAL ESTATE TOPICS...TECHNOLOGY

SmartTechnology

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Monday, February 23, 2015

REAL ESTATE TIPS...6 Simple Tricks for Winning a Negotiation Stalemate



Learn how you can not only play the negotiation game, but also win.

When my husband and I were buying our first house in Georgia, I cringed at the tough negotiating he was doing, as did our agent. “You sound like a fast-talking big city businessman,” she said to him in her smooth drawl.
But as cringe-worthy as it seemed at the time, he was just engaging in some tried-and-true horse-trading — trying to make a deal that both sides could feel good about.
You might be the type of person I was, the kind who never questions the price of an item. (I didn’t exactly shine at garage sales.) But once you learn how to handle negotiation encounters, you can prosper.
When selling your home, your first reaction might be a big “oh heck no” when you get a low offer on your asking price, but take a deep breath and at least consider your options.
Here are six tips for not only playing the negotiation game, but also winning.
1. Price it right
There’s a difference between the price you want to get (or what you think the house is worth) and what the market will bear.
“Pricing is not based on how much a seller needs to net,” says Brian Horan, a Los Angeles real estate broker. “Sellers always seem to need a certain amount, but that has nothing to do with the price of tea in China.”
Look at neighborhood comps to give you a more realistic idea. Find a savvy real estate agent; she should be able to provide a benchmark for asking prices that reflect market valuations.
2. Consider the first offer
Chris Leavitt, star of Million Dollar Listing: Miami, says, “Really pay attention to your first offer because that will probably be your best one.”
Leavitt, who once sold a Miami Beach condo for $34 million, the highest condo sale in Florida history, knows a little something about negotiations.
“Your best offers usually come at the beginning, so it would be a mistake to not listen to those offers, regardless of what they are,” he says, adding that sellers “shouldn’t be insulted because that offer might actually be the right price, the market price.”
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3. Think like a salesperson
Patrick Malone, senior partner at The PAR Group, says, “All home sellers should establish their BATNA before listing their house for sale.”
No, he didn’t say you need to become Batman. “BATNA” stands for “best alternative to a negotiated agreement.” This is a negotiator’s fallback option in case there’s no deal.
Having a BATNA puts you in a stronger negotiation position. Maybe you’ve decided that if you don’t get your bottom line, you’ll rent the place and try again later, or maybe you’ll renovate and stay.
Keeping your BATNA in the back of your mind can help prevent you from agreeing to a bad deal out of desperation.
4. Don’t get emotional
It’s probably best not to listen to Miranda Lambert’s “The House That Built Me” before you enter negotiations with a potential buyer.
Garratt Hasenstab, managing broker with the Verdigris Group, says you need to stay levelheaded throughout.
“This is business, simple as that. There is no call for emotion. Rational thinking, business skill, and negotiation skill are what it’s all about.”
Hasenstab also recommends your real estate agent find out the buyer’s prequalification amount from the bank or what the buyer’s desired purchase price is. The more information you have about a buyer’s financial situation and needs, the better you can bargain.
5. Be realistic
Being stubborn is usually not the best strategy in any negotiation. If your goal is to sell, taking less than your ideal price is better than not selling at all.
Glenn S. Phillips of Lake Homes Realty says, “Sellers must account for the real cost of not selling — not just a monthly mortgage payment — but utilities, insurance, maintenance, yardwork, and risk of vandalism or theft.”
Once you know the total cost of keeping your home on the market each month, it might put offers, even the lower ones, in better perspective.
6. Embrace creativity
If you and the potential buyer are at a stalemate regarding price, it might be time to entertain some out-of-the-box ideas. Chris Leavitt suggests you offer to throw in the furniture.
Glenn Phillips asked for some extras when buying his first home: the riding lawn mower, the window treatments — and even the dog.
And it paid off: “Mikey the Mortgage Dog has been one of the best dogs ever.”

REAL ESTATE TIPS...Investment Furniture: 4 Pieces Worth the Splurge


Discover which evergreen items merit a heftier price tag.

Whether you’ve just moved into your first “grown-up” apartment or are trying desperately to furnish a new house, let’s face it: buying furniture is a tricky, not to mention pricey, undertaking.
Magazines would have us believe that $10,000 sofas and $40,000 rugs are the norm, but reality? An entirely different universe. The world most of us live in is somewhere on the road between IKEA and Restoration Hardware — but the trick is to know which way to turn.
For instance: I don’t know about you, but I have yet to successfully move from one house to another without replacing my couch almost immediately. What’s perfect in one space is abhorrent in another —differently sized rooms, new floor colors, the list goes on and on. So until I buy a house (which means a minimum five-year commitment), I’m sticking with my trusty Crate & Barrel outlet finds.
Though I’m loath to splurge on a sofa, there are plenty of other investment-worthy furniture pieces that travel incredibly well. These reinvent themselves every time I move, working their way into new spaces seamlessly. If you ask me (which you have, since you’re reading this), these are the pieces worth draining your savings account.
The bed frame
One of the biggest-ticket items in your home, and the one you spend the most time in — I can’t imagine anything more worthy of investment.
Mattresses are one thing (buy the best you can afford and your back will thank you for it), but consider the bed frame itself. The reality is that you’ll buy a bed and keep it for at least a decade … if not three.
In the great game of “what do we need most?” it’s one of the least likely pieces to be replaced. So before you buy, be sure it’s love — not like.
Choose something well built, and know in advance whether you’re after a modern, upholstered shape, simple wood, or a rustic iron frame. To play it safe, opt for a style that creates a narrow footprint relative to the mattress; you may find that the dramatic wingback style you’re drawn to eats up precious square footage in your next move.
And skip the instinct to save money and get only the headboard. Splurge on a full bed frame and save your bedroom-related regrets for another day.
The bar
Call it a credenza, a sideboard, or a bar, this is one of those multipurpose, multilife items you’ll find a home for in any house.
Use it in a living room for its stated purpose or move it to the dining room to store extra plates and silverware. It can live in an entryway as a catchall for keys and mail, or even cap off the end of your kitchen cabinets. In a pinch, I’ve used one to store extra sweaters.
And keep in mind, a bar can be either one designed just for that purpose or something you’ve reimagined — a tiny vintage roll-top desk, for instance, makes a fantastic bar.
When buying, go for something small and relatively unassuming with simple lines. And for my money at least, you want plenty of closed storage.
Please note that while it might seem chic to have all of your bottles out on display, I can tell you from experience that it just translates to an awful lot of dusting.
The chairs
Just about every design-savvy person I know collects chairs. In fact, their houses are positively littered with them.
Whether it’s a straight-backed dining chair or an upholstered armchair, if it has good bones and great style, you’ll always have a little nook for it.
One of my favorite must-have chairs for any home is a rocking chair. Too often relegated to a nursery, a beautifully designed rocker will be with you for life.
True, it’s perfect for when those wee babes arrive, but it’s also an ideal spot to curl up with a book, or to sit in for your morning tea. Whether you lean toward modern or classic, buy something that has beautiful lines and is made of solid wood, and you’ll always have a home for it.
The bench
It may not seem like much, but a great bench is a serious workhorse item. I found one at a tag sale, oh, easily 12 years ago, and bought it on a whim.
I have lived in nearly as many houses since then, and my trusty wooden bench has always made itself right at home. I’ve used it at the foot of my bed, as extra seating at my dining table, as space filler for one of those walls that never seem right for furniture. I’ve stored decorative boxes beneath it, stacked art books on top of it, seated extra guests in my living room on it — this bench has lived a long, useful life.
Again, look for solid wood and avoid anything with a back, which increases its footprint and decreases its utility. And really test out the joints; you want something tough enough that you can use and abuse it with abandon.
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The great unknown
That vintage library card cabinet you’ve always dreamed of owning, the antique armoire you spotted at a tag sale, walked past, but couldn’t stop thinking about?
If you really can’t stop thinking about it, and if it’s something you’re not likely to see again, buy it. Real love lasts a lifetime, and any piece that makes you blissfully happy is sure to find a home anywhere you land.

Friday, February 20, 2015

How to Maximize Space in Every Room

REAL E$TATE TIPS

Current trending of lifestyles, whether it may be empty-nesters, first time home buyers or the economy, have left people with smaller spaces. There are several ways that you can maximize storage just by thinking ahead and taking steps to stay organized.
Designate a spot
hgtv.comA crucial rule to always follow when trying to conserve space is to give every item its own location. Yes, this may seem like an effortless task; however, how many of your measuring cups or hair products are the exact way you had them when they were first organized? Take the extra time to conserve organization by storing them correctly, and you will be surprised how much time you will actually save when it comes to locating them.
Most frequent in the front
Arrange items by how often you use them by simply placing the items that are used most in the front. This will save time because you will know exactly where to find them without the hassle of digging to the back of the cabinet.
shelvesSliding shelves are super
To get the most out of your cabinets, use sliding shelves. Not only does this eliminate having to kneel and stretch to the back of the cabinet to reach that cake pan that fell behind everything else, but it gives you access to use every inch of space because with a simple pull, everything is brought to you.
Remain or remove
Everyone has those items that have not been touched in years and are the best dust collectors. It is time to decide what remains and what needs to be removed. This is often associated with closet clean outs, but every room can use an annual clean out. Clutter and lack of organization result from an excess of objects. This simple clean out will make a huge difference in maximizing space.
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More Organizing Tips
Before leaving a room, take 30-60 seconds to pick up items that are out of place. This little bit of time will make a huge difference.
  • Arrange objects creatively. Maximize space even if it means hanging hooks on cabinet drawers to hang pot holders or utensils.
  • Labels can be your best friend. Be innovative and use them outside of the office. They are perfect for locating items in the pantry, closet, laundry room and more.
  • Put a weekly pantry and refrigerator cleanout on your to-do list. This gives you time to throw out the old items and empty containers to make clutter-free room for new groceries.
  • Be socially responsible and recycle. Keep a few bins around to recycle your cans, plastic and paper. This is such an easy way to teach children responsibility while keeping the earth clean.
Tools to Help
Technology
The advances in technology have allowed products to be made that make life a little easier on you. Cooking and many other activities, a lot of times, leave you with your hands messy or full. Features like touch to lift, touch to light, touch to open and touch to close provide the solution to this mainstream problem in any room.
Lighting
The right amount of lighting complements cabinets to show the true beauty of the wood while also providing the function to make things easier to see. This alone can save space because it gives you access to locate items in all areas of the cabinetry. When paired with organizational solutions, you are guaranteed to get the most out of your space.
Accessories
A wonderful way to be a creative organizer is by putting accessories to use. These can range from those that are built into cabinets or even a few strategically placed bins to keep everything together. This is especially great for drawers, making them easier to clean out.

7 Tips for Social Media and Content Marketing in Real Estate

REAL E$TATE TIPS
By Courtney Soinski
I’ve got something to “share” with you! As content developer for The Real Estate Book’s marketing campaigns, we’ve tested different types of articles and practices for creating engaging and “sharable” content. Here are 7 top tips for social media and content marketing in real estate to help you build your email newsletter, social media or other marketing campaigns. Enjoy!
h1. Home buyers love easy and inexpensive renovation projects.
There’s a little crafty DIY in all of us and when you buy a home, you may be budget-strapped, but want to make your new home your own. Here are some examples of some of our most shared tips for decorating on a budget.
5 Inexpensive Steps to a Speedy Home Sale
Creative Home Design with Flea Market Finds
Top Ways to Improve Your Home for $100 or Less!
YoungHome2. Home buyers love to dream about their next home.
Home shoppers pick up design magazines (and real estate magazines!) early in the home shopping process. Home shopping is about home dreaming. Give them something to dream about! Share these top articles from our blog.
3 Luxurious Trends in Bathroom Comfort
The Most Popular Features to Improve the Performance of Your Home
4 Trends to Heighten Your Home’s Style
forsale3. Sellers need advice on getting ready to sell.
Everyone’s a little anxious about selling their home. Will I get a good price for it? Will it sell quickly? How much do I need to invest to get it ready? Sharing some advice on these topics will engage sellers. Here are some examples.
New Home Trends You Should Know About in 2015
Three Overlooked Home Features That Drive Curb Appeal
Home Staging Tips: Achieving Buyer Appeal with Roman Shades
millennial24. Look for opportunities to engage.
Don’t just share the content.  Ask questions about it to which they can respond?  Start a conversation. For example –
Would you use this color in your home?Selling Your Home? Make a Little Color Go a Long Way
Selling this season? What are you planning to change in your home to stage it to sell? Is Your Home Staged for Every Season?
What do you think about closed kitchens? Are Closed Kitchens Making a Comeback?
5. Mix shared content with original content.
Take photos of a cool bathroom, a fabulous kitchen, or a great entryway from one of your listings.  Share them and then link to the listing on your own website.
6. Be yourself and have fun.
People are more willing to call you if they feel they know you.  Make them more comfortable and you’ll get more calls!
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7. Keep opening this email (and sharing our content).
We’ve spent a lot of time determining the type of content homebuyers and sellers want and that real estate professionals can confidently share.  Take advantage of our trial and error proven results.
Looking for more articles? There are over 300 articles on Blog.RealEstateBook.com. You can use the search bar at the top right of the home page to find just the right content.

Thursday, February 19, 2015

First Comes Love, Then Comes Mortgage, then comes MARRIAGE...

REAL ESTATE TOPICS

Redfin HomeLove and marriage is the traditional pairing, but now there’s a step in between for many couples: a mortgage. While marriage may come eventually for unmarried couples who buy a home together, for many millennials (those aged 18-34), down payments have taken precedence over heading down the aisle. In a recent Redfin survey, 38 percent of American millennials said that they would, or have, put off a wedding or honeymoon in order to afford to buy a home. That statistic shouldn’t be too surprising considering that the average cost of a wedding in the U.S. hit an all-time high of $29,858 last year, according to TheKnot.com. That’s excluding any costs for the honeymoon!
Clayton Jirak, a Redfin real estate agent in Chicago, says that many of his millennial-age clients are delaying marriage to lessen the financial burden of paying for a wedding and a home within the same year. “This is becoming a popular option for couples who are prioritizing homeownership over marriage,” he says. Lindsay Milkovich, a Redfin real estate agent in Los Angeles, agrees. She helped two unmarried millennial couples close on their first homes in December. “To them, it just seemed more practical to put their money toward the purchase of a home instead of a big party,” she says.
These unmarried couples are making a decision that makes sense financially, but they may also be making a much bigger commitment by choosing a mortgage over marriage. A divorce can be simple, but decoupling from a co-ownership situation isn’t.
“Breaking up is hard to do, but splitting financial assets makes it even harder especially considering the fees and closing costs that are associated with buying and selling a home, which if done too soon can wipe out all the equity accumulated,” said Redfin chief economist Nela Richardson. “A house for most people is a long-term asset, which it should be if you are looking for a return on your investment.”
Mortgage and Principal Payment
In the first few years of paying a mortgage, the bulk of the monthly payments goes toward interest, not principal; this means you aren’t really paying down the debt you owe to the bank just yet. It’s payments to the principal along with home price appreciation that build equity for homeowners. For example, for a $300,0000 mortgage, only a third of the payment goes toward the principal in the first two to three years, and the rest is interest.  With each subsequent year, more of the monthly payment goes directly to the principal. That means most people will need to stay in their home for at least five to seven years before it makes financial sense to sell.
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So, if you are looking to see a return on your investment, you should be sure that your relationship is ready to weather that kind of commitment. According to the Centers for Disease Control and Prevention, 27.4 percent of couples who cohabitate before marriage break up by the third year of living together. That might be something to think about if you already have an issue with your significant others’ cleaning habits … or lack thereof.

CALIFORNIA HOME SALES AND PRICES START YEAR LOWER

REAL ESTATE NEWS

CALIFORNIA HOME SALES AND PRICES START YEAR LOWERCalifornia’s housing market started the new year still bearing the scars of 2014’s tight housing inventory and low housing affordability as statewide home sales fell from the previous month and year, C.A.R. said today.

Closed escrow sales of existing, single-family detached homes in California totaled a seasonally adjusted annualized rate of 351,890 units in January, according to information collected by C.A.R. from more than 90 local REALTOR® associations and MLSs statewide.  Sales in January were down 3.9 percent from a revised 366,130 in December and down 2.7 percent from a revised 361,790 in January 2014.  Home sales have been below the 400,000 level since November 2013. 

The median price of an existing, single-family detached California home fell 5.9 percent from December’s median price of $453,780 to $426,790 in January but was up 3.4 percent from the revised $412,820 recorded in January 2014.  The statewide median home price has been higher on a year-over-year basis for more than two years, but price gains have narrowed significantly in the past year.

Other key facts from C.A.R.’s January 2015 resale housing report include:
• The available supply of existing, single-family detached homes for sale statewide rose from 3.3 months in December to 5 months in January. The index was 4.3 months in January 2014. 
• The median number of days it took to sell a single-family home was extended in January, up from a revised 47.5 days in December to 52.4 days in January and from 44.3 days in January 2014.
• According to C.A.R.’s newest housing market indicator measuring sales-to-list price ratio, properties are again generally selling below the list price, except in the San Francisco Bay Area, where a lack of homes for sale is keeping sales prices in line with original asking prices.  The statewide measure suggests that homes are selling at a median of 96.9 percent of the list price, down slightly from a ratio of 97.8 percent at the same time last year. The Bay Area is the only region where homes are selling at original list prices.
• The average California price per square foot for an existing single-family home was $203 in January 2015, a decrease of 3.5 percent from the previous month, but a 2.7 percent increase from January 2014.

Wednesday, February 18, 2015

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AGENT TIPS ON BROKERS....

REAL ESTATE TIPS

Go Beyond Training

Classes and mentors are great, but brokers should consider structuring their companies around long-term agent support.
Far too often in real estate, it’s every man for himself. Agents come into a brokerage, they’re given a desk, a phone, and a computer, and they’re told: “Good luck.”
“That’s how to lose an agent in less than six months,” says Chris Scott, president of The Paperless Agent and marketing manager for GoodLife Realty in Austin, Texas.
Brokers can’t expect to retain top talent unless they’ve created an environment that truly supports agents. So step one: Don’t throw them to the wolves.
Scott, along with Mary Maloney, broker-owner of Hometown Realty in San Marcos, Calif., spoke at the Real Estate Connect conference in New York about how brokers can structure their companies to focus on agent success. While training is an important element, Scott and Maloney say there’s so much more that can be done to prop up agents.

Hire People Who Really Belong at Your Company

“You know what happens when you hire agents just for the manpower?” Maloney says. “You end up firing them all.”
Bringing someone into a business environment that they aren’t truly suited for just to get more hands on deck is the first sign that a brokerage doesn’t take agent support to heart. But how do you know whether someone is going to be a good fit for your company?
“Hire to your core values,” Maloney says. She’s no stranger to letting agents go: She had to clean house once after realizing nobody she hired met the vision she has for her brokerage. When she started evaluating potential hires based on her core values, she began to spot the talent she wanted.
Maloney’s company core values are:
  • Be grateful.
  • Serve the customer.
  • Constantly innovate.
  • Elevate and grow.
  • Deliver amazing experiences.
  • Be relentlessly authentic.
  • Have passion and purpose.
  • Surprise and delight.
  • Stay humble.
“By evaluating each situation against these core values, it is easy to determine if an agent’s actions are aligned with these core values either internally or externally,” Maloney says.
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Delegate Non-Sales Tasks to a Support Staff

Producing marketing materials, managing social media profiles, and generating leads takes agents’ time away from utilizing their No. 1 skill: selling. Maloney and Scott have both hired support staff to take care of these tasks at their brokerages, freeing up agents to spend more time with clients.
“We believe that agents are great sales people but may not always have the skills and discipline that it takes to be great marketers,” Maloney says. “The days of the lone-ranger agent are numbered in my mind. There is only so much capacity for a single person. Consistency of brand message and marketing gets lost when the demand of execution of transactions takes priority. This is what creates the ‘feast or famine’ business for most single agents.”
Maloney’s support staff handles marketing, lead generation, and transaction management so agents can focus on “delivering an amazing experience to the consumer,” she says, adding that she hires experts in each position to “empower them to be great at that job.”

Invest in More Managers

Every agent should get regular one-on-one time with a manager, but larger brokerages often put too many agents under one manager, Scott says. That makes it less likely for the manager to find the time for a meaningful meeting with each agent to discuss their goals and progress.
“In any other industry, you wouldn’t try to have a ratio of 30 or 40 sales professionals to a single manager,” Scott says. “But it’s often what people do in real estate, and then they wonder why the agents don’t perform or why customers give agents poor reviews.”
GoodLife Realty has a full-time manager for 15 agents, plus a part-time trainer, a contract-to-close manager, and a full-time and part-time marketing specialist. The manager meets with the agents once a month separately from sales meetings.
“This is part of the cost of providing value to our agents, so they can have the support they need to serve their customers,” Scott says. “Any brokerage that isn’t providing enough support to their agents is hurting themselves, the consumers, and our industry at large.”

Make a Personalized Business Plan for Each Agent

In the monthly meetings between GoodLife’s managers and their agents, the managers help each agent figure out their income goals for the year and steps they need to take to meet those goals. And every month, they track the agent’s progress.
“Each agent’s business plan breaks it down into the number of deals needed to hit their income goal and the number of appointments they need to schedule each week to achieve that number of deals,” Scott says. “Each appointment, contract, pending, and closing is tracked so we know how the agent is performing compared to their goals. Our managers sit down with each agent one-on-one every month to see how they are tracking toward their goals. This leads to a meaningful discussion about what support the agent needs if they are falling short, or to acknowledge their success in achieving their goals.”